More likely than not you focus on the product you sell to the client rather than on the product that the client is buying from you.

You need to reverse your model and sell what they buy from you. It’ll lead you to make better decisions by forcing customer satisfaction onto you without you even noticing it.

By healing the pain your product gets keys to the holy grail — a market fit. Granted, the product that heals the pain, not the one that mitigates it.

There’s a difference.

No one wants an extinguisher that only slows down the fire, or do you?